EMAIL AD MATERIAL TO: Tawanna Verock at tawanna@myrealtyline.com
TIME SIZE: 10” X 12”
BLEEDS: Extend .25" outside of trim size
SAFETY INSIDE TRIM: .25”
30# NEWSPRINT
SADDLE STITCH
DOT GAIN: 20%
FONTS/ART: EMBEDDED
RESOLUTION: 300 dpi
FILE FORMAT: PDFX-1A
ADOBE© 5.0 ACROBAT PDF IS STRONGLY PREFERRED
Production Guidelines
The RealtyLine newspaper is printed using only CMYK inks. Any files submitted with PMS, SPOT or RGB values will be converted to CMYK automatically.
Tone Reproduction
The relationship between tones in an original (color transparencies, photographic prints, color and electronic artwork, line art) and tones in the printed work is known as tone reproduction and is often called contrast. Because of tone compression, newsprint reproduction has significantly less contrast than the original or magazine publications. While color printing in the RealtyLine newspaper is among the best available, it differs in quality from publications printed on coated paper.
Tone Density
Total ink density is 220%. Any image not intended to print solid black should be kept at or below 83%K.
Mechanical Dot Gain
Not all dots grow at the same degree. The greatest growth is in the midtone. This becomes significant owing to the high absorption characteristics of newsprint and the speed (copies/hour) of the presses. Mechanical dot gain for ReatyLine is approximately 28% in a 50% area dot.
Optical Dot Gain
Optical dot gain is caused in part by the relative darkness of the newsprint itself: the brightness (or whiteness) of the paper. You cannot eliminate optical nor mechanical dot gain. You must compensate for this effect in your images and flat tints. Without the required change, your color ad will print heavy and muddy looking.
Type
When preparing your ad, please keep in mind that we can be up to two rows of dots out of register and still be within industry specifications.
Thus, for any dropout (reverse) type or four-color black type, at least 14pt medium to bold sans-serif typeface is recommended. Dropout (reverse) type in a black only area should be at least 10pt medium to bold sans-serif typeface. All color rules should be at least 2pts, all B&W rules a minimum of 1pt.
Please note that type in artwork or in a transparency is not set type but a scanned four-color black that is screened at 100L; therefore, it is subject to the limitations previously mentioned for quality and registration.
Graphics
Resolution and Line Screen:
- Images: 203.2 ppi (8 pixels/mm)
- Line Art: 1016 ppi (40 pixels/mm)
