Advertising
insights
Package
ADVERTISING COPY
We offer three ad sizes in the print edition of RealtyLine
FEATURE INTERVIEW
Our writer will interview your company representative and will write an article showcasing your company’s products and services and find out what makes you stand out
VIDEO “Chat with RealtyLine Series”
2 – Videos
Builders/Developer (Select two)
- Community Preview (drone footage)
- Model Home Tour
- One-on-One Sales Counselor Interview
EVENT COVERAGE (STILL IMAGES)
UNLIMITED CALENDAR OF EVENTS ON RL WEBSITE
PRESS RELEASE SUBMISSIONS
LOGO & LINK ON ADVERTISER PAGE OF RL WEBSITE
SOCIAL MEDIA PROMOTION OF SELECT EVENTS
WEEKLY EMAIL
Content will appear in 8 weekly emails (editor selected content)
ONE e-BLAST PER QUARTER
Our subscriber list is currently at 12,000+ and growing
ONE LEADERBOARD AD
Provided by advertiser
LOGO ON PRINT VERSION FRONT COVER
(Benefit available to full page advertisers only)
LOGO LIVE LINK ON DIGITAL REPLICA, WEBSITE FOOTER, MONTHLY & WEEKLY EMAIL
(Benefit available to full page advertisers only)
Advertising Package
ADVERTISING COPY
We offer three ad sizes in the print edition of RealtyLine
FEATURE INTERVIEW
Our writer will interview your company representative and will write an article showcasing your company’s products and services and find out what makes you stand out
VIDEO
1 – Video “Chat with RealtyLine Series”
Builders/Developer (Select One)
- Community Preview (drone footage)
- Model Home Tour
- One-on-One Sales Counselor Interview
UNLIMITED CALENDAR OF EVENTS ON RL WEBSITEPRESS RELEASE SUBMISSIONS
LOGO & LINK ON ADVERTISER PAGE OF RL WEBSITE
SOCIAL MEDIA PROMOTION OF SELECT EVENTS
WEEKLY EMAIL
Content will appear in 4 weekly emails (editor selected content)
JANUARY 2021:
Artwork Deadline: December 29
Publication Mail Date: January 18
FEBRUARY 2021:
Artwork Deadline: February 3
Publication Mail Date: February 18
MARCH 2021:
Artwork Deadline: February 25
Publication Mail Date: March 18
APRIL 2021:
Artwork Deadline: March 30
Publication Mail Date: April 19
MAY 2021:
Artwork Deadline: April 28
Publication Mail Date: May 20
JUNE 2021:
Artwork Deadline: May 28
Publication Mail Date: June 18
JULY 2021:
Artwork Deadline: June 29
Publication Mail Date: July 19
AUGUST 2021:
Artwork Deadline: July 29
Publication Mail Date: August 20
SEPTEMBER 2021:
Artwork Deadline: August 27
Publication Mail Date: September 20
OCTOBER 2021:
Artwork Deadline: October 5
Publication Mail Date: October 20
NOVEMBER 2021:
Artwork Deadline: November 5
Publication Mail Date: November 20
DECEMBER 2021:
Artwork Deadline: December 7
Publication Mail Date: December 20
SPECIFICATIONS IN INCHES
1/4 page
4.8333 (w) x 5.25 (h)
1/2 page
4.8333 (w) x 11.0833 (h) or 10 (w) x 5.25 (h)
Full page
10 (w) x 11.08333 (h)
Banner
10 (w) x 3.5 (h)
JANUARY 2021
Theme: Announcing Incoming Leadership of Austin Board of REALTORS, Williamson County Association of REALTORS
FEBRUARY 2021
Theme: 2021 Forecast
MARCH 2021
Theme: Strategies for Adapting and Thriving in a Digital-First World
APRIL 2021
Theme: Transparency Sells (How pre-listing inspections can lead to faster sells)
MAY 2021
Theme: How Much Does Curb Appeal Affect Home Value?
JUNE 2021
Theme: What is an Easement and How Does it Affect You and Your Property?
JULY 2021
Theme: How to Build a Real Estate Referral Business
AUGUST 2021
Theme: Back To School
SEPTEMBER 2021
Theme: Which Loan is Right for Your Buyer’s Investment?
OCTOBER 2021
Theme: What Do Homebuyer’s & Sellers Want
NOVEMBER 2021
Theme: What To Know About Property Taxes
DECEMBER 2021
Theme: TBA
EMAIL AD MATERIAL TO: Tawanna Carver at tawanna@realtyline.us
TIME SIZE: 10” X 12”
BLEEDS: Extend .25″ outside of trim size
SAFETY INSIDE TRIM: .25”
30# NEWSPRINT
SADDLE STITCH
DOT GAIN: 20%
FONTS/ART: EMBEDDED
RESOLUTION: 300 dpi
FILE FORMAT: PDFX-1A
ADOBE© 5.0 ACROBAT PDF IS STRONGLY PREFERRED
Production Guidelines
The RealtyLine newspaper is printed using only CMYK inks. Any files submitted with PMS, SPOT or RGB values will be converted to CMYK automatically.
Tone Reproduction
The relationship between tones in an original (color transparencies, photographic prints, color and electronic artwork, line art) and tones in the printed work is known as tone reproduction and is often called contrast. Because of tone compression, newsprint reproduction has significantly less contrast than the original or magazine publications. While color printing in the RealtyLine newspaper is among the best available, it differs in quality from publications printed on coated paper.
Tone Density
Total ink density is 220%. Any image not intended to print solid black should be kept at or below 83%K.
Mechanical Dot Gain
Not all dots grow at the same degree. The greatest growth is in the midtone. This becomes significant owing to the high absorption characteristics of newsprint and the speed (copies/hour) of the presses. Mechanical dot gain for ReatyLine is approximately 28% in a 50% area dot.
Optical Dot Gain
Optical dot gain is caused in part by the relative darkness of the newsprint itself: the brightness (or whiteness) of the paper. You cannot eliminate optical nor mechanical dot gain. You must compensate for this effect in your images and flat tints. Without the required change, your color ad will print heavy and muddy looking.
Type
When preparing your ad, please keep in mind that we can be up to two rows of dots out of register and still be within industry specifications.
Thus, for any dropout (reverse) type or four-color black type, at least 14pt medium to bold sans-serif typeface is recommended. Dropout (reverse) type in a black only area should be at least 10pt medium to bold sans-serif typeface. All color rules should be at least 2pts, all B&W rules a minimum of 1pt.
Please note that type in artwork or in a transparency is not set type but a scanned four-color black that is screened at 100L; therefore, it is subject to the limitations previously mentioned for quality and registration.
Graphics
Resolution and Line Screen:
- Images: 203.2 ppi (8 pixels/mm)
- Line Art: 1016 ppi (40 pixels/mm)
