by Tawanna Verock | Sep 16, 2024 | Editor's Choice
As September unfolds, the real estate community turns its attention to REALTOR Safety Month, an initiative aimed at raising awareness about the safety challenges faced by real estate professionals. The National Association of REALTORS® (NAR) and Texas REALTORS® emphasize the importance of safety in a profession that often places agents in unpredictable and potentially dangerous situations. With alarming statistics highlighting the risks, it is essential for REALTORS® to adopt best practices that prioritize their safety.
Understanding the Risks
According to the NAR’s 2022 Member Safety Report, nearly 44% of REALTORS® reported experiencing a situation that made them fear for their safety while on the job. This statistic underscores the urgency of addressing safety concerns within the industry. The report also revealed that 25% of REALTORS® have been involved in a situation where they felt threatened, while 15% reported being the victim of a crime.
In Texas, the situation mirrors national trends. A survey conducted by Texas REALTORS® found that 60% of respondents felt unsafe while showing properties, and nearly 30% reported experiencing harassment or inappropriate behavior from clients. These figures highlight the pressing need for safety training and awareness among real estate professionals in the Lone Star State.
Common Safety Concerns
Several key safety concerns consistently arise for REALTORS®. These include:
1. Meeting Clients in Unfamiliar Locations: REALTORS® often meet clients in vacant properties or unfamiliar neighborhoods, exposing them to potential risks, including theft, assault, or other dangerous situations.
2. Open Houses: Open houses are a staple in the real estate business, but they can also attract unwanted attention. REALTORS® may find themselves alone with strangers, increasing the risk of confrontation or harm.
3. Online Presence: In today’s digital age, many REALTORS® maintain a strong online presence. While this can be beneficial for marketing, it may also expose them to stalkers or unwanted attention. Personal information shared on social media can make REALTORS® vulnerable.
4. Driving: REALTORS® spend a significant amount of time driving to show properties, attend meetings, and conduct business. Distracted driving, road rage incidents, and car thefts are all potential hazards.
Best Practices for REALTOR Safety
To combat these risks, NAR and Texas REALTORS® recommend several best practices that can enhance safety for real estate professionals:
1. Educate and Train: REALTORS® should prioritize safety education and training. NAR offers resources and courses focused on safety awareness, including the “REALTOR® Safety Program,” which educates members on identifying potential threats and responding effectively. Texas REALTORS® also provide safety training and resources to empower their members.
2. Use Technology Wisely: Leveraging technology can enhance safety for REALTORS®. Apps that allow for location sharing, emergency contact notifications, and virtual tours can reduce the need for in-person meetings. Additionally, using secure lockboxes minimizes the need for REALTORS® to be alone in vacant properties.
3. Establish a Safety Plan: Creating a personal safety plan is crucial for REALTORS®. This plan should include strategies for various scenarios, such as checking in with a colleague or friend before and after showing a property, having a predetermined code word for emergencies, and knowing the locations of nearby police stations.
4. Trust Your Instincts: Trusting one’s instincts is vital in the real estate profession. If a situation feels uncomfortable or unsafe, REALTORS® should remove themselves from that environment. It is essential to call for help if they feel threatened.
5. Stay Aware of Surroundings: Maintaining situational awareness can help REALTORS® identify potential threats before they escalate. This includes being mindful of who is present during showings and being aware of exits and escape routes.
6. Use a Buddy System: Whenever possible, REALTORS® should consider working with a partner, especially during open houses or property showings. Having another person present can deter potential threats and provide support in case of an emergency.
The Role of Associations
Professional associations play a pivotal role in promoting safety within the real estate industry. NAR and Texas REALTORS® have made significant strides in raising awareness and providing resources for their members. The NAR’s “Safety Matters” campaign is designed to educate REALTORS® about safety issues and encourage them to adopt safe practices in their daily routines.
In Texas, the Texas REALTORS® organization emphasizes safety through its educational programs and resources. By providing safety training and materials, they empower REALTORS® to take proactive measures in safeguarding themselves while conducting business.
Real Stories of REALTOR Safety
Real-life experiences can often underscore the importance of safety measures. In one instance, a REALTOR® in Texas was showing a property when a client became aggressive and threatening. Thanks to a safety plan that included a check-in protocol with a colleague, the REALTOR® was able to alert authorities and safely exit the situation.
Another REALTOR® shared how utilizing technology, such as a location-sharing app, allowed her to keep her family informed during a late-night showing. This simple precaution provided peace of mind and an added layer of safety.
These stories highlight the need for REALTORS® to be proactive in their safety measures and to share their experiences with colleagues to foster a culture of safety within the industry.
As REALTOR Safety Month unfolds, it serves as a reminder for real estate professionals to prioritize their safety in an often unpredictable profession. The statistics from NAR and Texas REALTORS® highlight the need for increased awareness and proactive measures to mitigate risks. By educating themselves, utilizing technology, and establishing safety protocols, REALTORS® can create a safer working environment for themselves and their clients.
In a profession where personal safety can be compromised, it is essential for REALTORS® to remain vigilant and proactive. The commitment to safety is not just about protecting oneself; it is also about fostering trust and security within the communities they serve. As the real estate industry continues to evolve, so too must the strategies for ensuring the safety of those who work within it. This September, let’s make a concerted effort to raise awareness and prioritize safety in real estate.
By working together, REALTORS® can cultivate a safer environment that not only protects their well-being but also enhances the trust and confidence of their clients.
by Kim Dale | Sep 16, 2024 | Five Points Board of REALTORS
As we enter the fall, it’s time to think about the many ways your REALTOR® membership fuels your success — and why renewing it is so crucial. Dues season is approaching, and continuing your membership ensures you remain connected to the resources, education, and support you need to thrive in a dynamic market. Here’s why renewing matters now more than ever.
The real estate industry is constantly evolving, and keeping your skills sharp is essential. Renewing your membership gives you access to valuable educational opportunities, from continuing education courses to certifications that help you specialize. Investing in your growth ensures that you remain competitive, knowledgeable, and ready for what’s next.
Legislation can have a major impact on the real estate market, and it’s vital that REALTORS® have a voice in shaping those decisions. Our association advocates on your behalf at the local, state, and national levels, ensuring policies that protect both you and your clients. By renewing your membership, you continue to benefit from this essential advocacy, which safeguards your business and strengthens the profession.
Real estate is a relationship-driven business, and being part of a professional community opens doors. Membership provides opportunities to network with peers, attend industry events, and form partnerships that can lead to referrals and collaborations. Don’t miss out on the chance to stay connected to this vibrant network by renewing your membership.
In today’s competitive landscape, access to accurate market data can make all the difference. Renewing your membership ensures you maintain access to critical resources such as housing reports, market forecasts, and other tools that position you as an expert in your field. Having the right information at the right time empowers you to guide clients effectively.
As a REALTOR®, you adhere to a strict Code of Ethics that sets you apart from other real estate professionals. Continuing your membership signifies your ongoing commitment to ethical business practices, helping build trust with clients and the public. Maintaining this standard is essential to enhancing your professional reputation and the overall image of the REALTOR® brand.
The real estate world can be unpredictable, and having a support system in place makes a big difference.
Membership provides access to legal advice, dispute resolution services, and other resources designed to help you navigate challenges. Whether it’s managing a difficult transaction or staying compliant with changing regulations, renewing your membership means having reliable support whenever you need it.
Renewing your membership is more than a yearly obligation — it’s a vital investment in your career and professional growth. As dues season kicks off, remember the many benefits that come with membership: education, networking, advocacy, and ongoing support. By renewing, you ensure that you stay connected to these essential resources, empowering you to succeed in the months and years ahead.”
by Rachel Arterberry | Sep 16, 2024 | Featured Advertiser
The Ultimate Steward of The Land
Randolph Texas Development is more than a builder or developer — this family-oriented business is proud to be a steward of the land.
In recent years, Texas has seen a massive economic boom. With the economic benefits offered by the state, companies have been flocking to Texas, including Samsung, Facebook, and Apple. According to Grant Rollo, vice president of Randolph Texas Development (RTX), “Austin has always been a little tech hub. With no state income tax, Texas offers the most diverse opportunities in the union for families and companies to make their decision to be in control of their own destiny.” As more families come to Texas looking for housing and good education for their children, “I don’t see the boom slowing down at all,” continues Rollo.
Regarding RTX’s role in the housing market, it remains focused on Lariat, with approximately 200 residents currently living in the Lariat community and another 547 lots to be completed by February 2025. The company has also recently acquired 600 acres in Bertram, Texas, about five minutes west of Liberty Hill. This new development will feature a mix of half-acre, one-acre, and standard master-planned communities, with the first homes scheduled for delivery in January 2026. Another property just outside of Leander, currently in the entitlement phase, will likely see groundbreaking in May 2025, with one-acre lots planned for the development.
These developing housing communities offer a range of home sizes, providing a variety of product types. Whether someone is looking to downsize, buy their first home, or expand with a growing family, RTX offers something for everyone right in their neighborhood.
For Randy, Grant, and Will of Randolph Texas Development, the motivation goes beyond acquiring land or creating communities. Their vision is deeply rooted in their respect for the land, the environment, and its protection for future generations. They aim to balance the growth of the housing market with mindfulness of the increasing strain on Texas’ natural beauty, landscape, and resources.
Of course, new groups of builders and developers are constantly looking to break into the market. However, Rollo and the RTX team use an outside-the-box approach to land development that exceeds simply meeting housing demand. “It is about our problem-solving ability. As a small company, we have the flexibility to try something new, do something different, and find sources for our own utilities beyond the traditional route,” Rollo explains. “I spend the bulk of my time lately studying water. Where’s the water coming from? What quality is it? How much can you get? How do you design a community to foster and encourage your residents to be water-conscious? Is it a metal roof with a rainwater collection system tied to irrigation? Is it xeriscape yards? Is it smaller footprints? At RTX, we evaluate all those options to ultimately create a self-sufficient benefit to the surrounding community, rather than a strain on a major municipal system.”
“The world is moving toward more climate-sustainable energy efficiency. One of our foundations is being a steward of the land and keeping it as native as we can for master-planned communities to capture the existing topography and really capitalize on how beautiful the Texas Hill Country is. We put a premium on maintaining the natural qualities of any project we do. When you’re able to capture the natural beauty of a community, you foster community involvement and create a sense of personal responsibility,” Rollo continues.
To help meet the growing demand for homes while keeping the environment in focus, RTX has expanded its team. What was once a small office of three just a year ago has now grown to include three additional team members, including a controller, another project manager, and an administrative assistant. This growth allows for a more streamlined approach and supports the continued expansion of the company. RTX has also moved its administrative office closer to the city to strengthen relationships with clients and government entities, increasing its involvement in the community and the broader development landscape in the Austin area. Additionally, RTX has partnered with other groups, serving as project development managers to build strong relationships and continue their involvement in the housing community’s growth.
With their mission in mind, Rollo is excited about the opportunities ahead, many of which are often overlooked by other developers. They plan to continue growing, innovating, and pioneering in the development space in Austin.
For additional information or to partner with Randolph Texas Development, please contact RTX at info@randolphtexas.com.
by Kim Dale | Aug 15, 2024 | Five Points Board of REALTORS
As autumn arrives in Central Texas, with cooler temperatures and the holidays on the horizon, both buyers and sellers in our region have unique opportunities and challenges to consider. Texas often sees a shift from the bustling summer market to a more tempered pace. With this change, buyers may find less competition and more negotiable terms, while sellers can benefit from a dedicated pool of motivated buyers who are looking to finalize deals before the end of the year. While activity might slow down slightly, this period can be incredibly advantageous for those who are prepared. It’s essential to stay informed about market trends and adjust your strategies accordingly.
It is not unusual for fall to bring a mix of inventory changes. After a surge of summer listings, there may be a modest increase in available properties as sellers who held off during the summer season decide to list their homes. However, as the year progresses and holiday schedules start filling up, the volume of new listings may taper off. Buyers should be prepared to act quickly on desirable properties, while sellers should ensure their homes are competitively priced to stand out in the market. Keeping a close eye on these trends allows you to better guide your clients in making informed decisions and taking advantage of available opportunities.
Interest rates remain a critical factor in the real estate market, as rates can significantly influence buyer decisions. It is important to stay up to date with current rates and any anticipated changes. By providing your clients with accurate information and expert advice, you can help them secure favorable financing and make timely decisions.
At the Williamson County Association of REALTORS®, we are committed to supporting both our members and the community throughout the real estate process. This fall, we are here to provide our valued members with insights into market trends to help you guide your clients in navigating the complexities of buying or selling a home in Central Texas. We also offer access to the latest tools and resources, including statistics, educational workshops, and networking opportunities to keep you on top of current market developments. Additionally, we are dedicated to offering personalized support tailored to our members’ unique needs.
To stand out this fall, consider implementing strategies such as staying informed about the latest market trends, including inventory levels and interest rates, to provide the most accurate and relevant advice to your clients. Focus on client communication by regularly giving updates on market conditions, potential opportunities, and any changes that might impact their real estate transactions. Clear and timely communication builds trust and ensures they feel well-supported. Personalize your approach by tailoring your services to meet the specific needs and preferences of your clients, understanding their goals, and offering customized solutions to distinguish yourself as a dedicated and effective REALTOR®. Additionally, utilize technology by leveraging the latest tools and innovations, such as virtual tours and digital marketing strategies, to enhance your services, improve efficiency, and engage clients more effectively.
Fall in Central Texas is a season of opportunity and transformation in the real estate market. By staying informed, personalizing your approach, and utilizing the resources available through WCREALTORS, you can excel as a REALTOR® and deliver outstanding results for your clients. Here’s to a successful and productive fall season!
by Tawanna Verock | Aug 15, 2024 | Editor's Choice
The real estate industry is a dynamic field, influenced by various factors, including economic conditions, consumer behavior, and, notably, the seasons. As the seasons change, so do the trends in buying, selling, and renting properties. Understanding these seasonal shifts can be crucial for real estate agents looking to optimize their strategies and better serve their clients. This article explores the seasonal impacts on the real estate industry, offering insights into how agents can adjust their approaches throughout the year.
Summer: The Peak Selling Season
The Family Move: Summer is traditionally one of the busiest seasons for real estate transactions. Families prefer to move during the summer months to avoid disrupting their children’s school year. Agents should capitalize on this trend by targeting family-friendly neighborhoods and properties with good school districts.
Outdoor Showings: The warm weather allows for outdoor showings, making it easier to showcase properties. Agents can host open houses and community events, fostering a connection with potential buyers.
Virtual Tours and Online Marketing: With the rise of technology, many buyers begin their property searches online. Agents should ensure that their listings are optimized for search engines, featuring high-quality photos and virtual tours. This allows potential buyers to view properties conveniently, increasing the likelihood of in-person visits.
Fall: A Shift in Focus
The Autumn Market Slowdown: As summer ends, the real estate market often experiences a slowdown. Many buyers who planned to purchase a home before the school year may have already done so. However, fall presents its own unique opportunities for savvy real estate agents.
Targeting Motivated Sellers: With fewer buyers in the market, agents can focus on motivated sellers looking to unload their properties before winter. They can emphasize the benefits of selling in the fall, such as less competition and the potential for serious buyers.
Seasonal Staging: Fall is a great time for staging homes with warm, inviting decorations. Utilizing autumn colors, pumpkins, and cozy textiles can create an atmosphere that appeals to potential buyers.
Winter: A Time for Reflection and Preparation
The Slowest Season: Winter is typically the slowest season in the real estate market. Weather conditions and holiday distractions can deter buyers from house hunting. However, this season can also provide valuable opportunities for agents willing to adapt.
Niche Marketing Strategies: During winter, agents can target niche markets, such as investors looking for rental properties. Focused marketing efforts on investment properties can pay off, as savvy investors often seek bargains during the slower months.
Spring: The Season of Opportunity
Increased Buyer Activity: Spring is often considered the unofficial start of the real estate season. As temperatures rise and flowers bloom, potential buyers are more inclined to venture out and explore properties. According to the National Association of Realtors (NAR), home sales typically see a significant uptick in March and April.
Real estate agents should leverage this seasonal enthusiasm by ensuring that listings are appealing and accessible. This might involve staging homes with fresh flowers and bright colors to create an inviting atmosphere.
Marketing Strategies: During spring, it’s essential for agents to ramp up marketing efforts. Utilizing social media platforms and local advertising can help attract potential buyers. Seasonal-themed campaigns, highlighting the benefits of moving in spring, can create a sense of urgency.
Year-Round Strategies for Real Estate Agents
Understanding Local Market Trends: While seasonal trends can provide a general framework, local market conditions vary significantly. Agents should stay informed about local trends, using tools like the Multiple Listing Service (MLS) to analyze data specific to their market.
Building Strong Relationships: Building strong relationships with clients can lead to referrals and repeat business year-round. Agents should focus on nurturing these relationships through regular communication, newsletters, and personalized follow-ups.
Leveraging Technology: In today’s digital age, technology plays a crucial role in real estate. Agents should embrace tools like customer relationship management (CRM) software, social media marketing, and virtual tour platforms to enhance their services.
The Importance of Adaptability: The real estate market is ever-changing, influenced by various factors beyond just the seasons. Economic conditions, interest rates, and local developments can all impact the market. Therefore, agents must remain adaptable, continuously assessing and adjusting their strategies.
Continuous Education: Engaging in continuous education and professional development can help agents stay ahead of the curve. Participating in workshops, webinars, and industry conferences can provide valuable insights into emerging trends and best practices.
Networking Opportunities: Networking with other professionals in the industry can also yield beneficial partnerships. Collaborating with mortgage brokers, inspectors, and contractors can provide agents with a broader understanding of the market and enhance their service offerings.
Understanding how the real estate industry is affected by the seasons is essential for agents aiming to succeed in this competitive field. By recognizing seasonal trends and adapting their strategies, agents can better serve their clients and maximize their success. Whether it’s capitalizing on the spring surge or navigating the winter slowdown, a proactive approach can lead to fruitful outcomes for real estate professionals.
by Kent Redding | Jul 15, 2024 | Austin Board of REALTORS
Are you ready for the changes coming to our MLS and marketplace on August 13? Things are moving quickly as we prepare for the NAR-required MLS rules and broker business practice changes. Unlock MLS is consistently releasing new information and resources to ensure you are ready when the changes roll out. Here is a summary of the new resources available right now.
Your Questions Answered
To ensure everyone moves into this transition with confidence, Unlock MLS recently released a list of FAQs related to the upcoming changes, which will be updated as new information arises. Download the FAQs via the Right Here, Right Now resource hub at ABoR.com/RightNow.
We’ve Got You Covered: Seven Additional Forms Released
As your president, I, along with the board, am diligently listening to your feedback. Based on your input, we’ve updated the four original forms from our May Right Here, Right Now campaign and added seven more, bringing your transaction resources to 11 optional and proprietary forms to aid in this transition.
Here is a list of all 11 forms with brief descriptions. Access them at ABoR.com/RightNow:
1. NEW (Lease Transaction) Addendum Confirming Broker Compensation – This addendum confirms who will pay each portion of the compensation to be paid to the brokers in the transaction associated with the contract to which it is attached.
2. NEW Amendment to Buyer-Tenant Representation Agreement – An evergreen amendment to be used with Buyer/Tenant Representation Agreement(s).
3. NEW Amendment to Real Estate Listing Agreement (Unlock MLS) – An evergreen amendment to be used with Exclusive Right to Sell Agreement(s).
4. NEW Amendment To Residential Real Estate Listing Agreement (NAR Settlement Compliance) – An amendment intended to be used in conjunction with active listing agreements executed prior to August 13 that includes the required disclosures under the new Unlock MLS rules taking effect August 13. Use of this amendment will bring current agreements into compliance with the new Unlock MLS rules and the requirements of the NAR settlement.
5. NEW Residential Listing Agreement Exclusive Right to Lease – This agreement is a contract between a landlord and a real estate broker, granting the broker the exclusive right to lease the landlord’s property.
6. NEW Residential Listing Agreement Exclusive Right to Sell – The Exclusive Right to Sell Agreement is a binding contract between a property seller and a real estate broker. It grants the broker the exclusive right to market and sell the property. Let’s dive into the key sections and important legal points under Texas real estate law.
7. NEW Unrepresented Buyer Tenant Acknowledgment – An acknowledgment and disclosure form that confirms an unrepresented buyer has been advised of the role and duties of the Listing Broker or Broker Associate in conjunction with a property the buyer is seeking to tour.
8. Addendum Confirming Broker Compensation (Sale Transaction) – This addendum to sales contracts confirms who will pay each portion of the compensation to be paid to the brokers in the transaction associated with the contract to which it is attached.
9. Buyer/Tenant Representation Agreement (Limited Services) – This form has a single-day term and allows agents to list multiple property addresses to be shown as well as list the provision of services in addition to showing the property(ies).
10. Buyer/Tenant Representation Agreement (Short Form) – A one-page buyer/tenant representation form. *Note: Intermediary section has been omitted. As a result, there is currently no authorization in the short form for the Buyer’s Broker to act as an intermediary (and show the broker’s own listings).
11. Residential Buyer Tenant Representation Agreement (Long Form) – This form includes the necessary protections and transparency offered by a traditional buyer’s rep agreement and clearly discloses how much a buyer/renter will pay their agent for their services.
Dive deeper into these new forms by tuning into our MLS Quick Tip video playlist where you’ll find a breakdown of each form. Access the YouTube playlist at ABoR.com/NewForms.
Alongside these FAQs and new forms, you can download additional resources at ABoR.com/RightNow, including the new Buyer’s Agent Portfolio featuring research on demographic trends in Austin, a Buy vs. Rent Addendum, mid-year review, and a leasing report.
Take Advantage of Upcoming Education & Events Surrounding MLS Rules Changes
• July 23 – Broker & Sales Manager Forum: Navigate upcoming MLS rules and business practice changes for your brokerage with confidence. Join other brokers to maximize this moment ahead of anyone else. Register at ABoR.com/Events.
• August 1 – MLS Power Hour: This summer’s MLS rules and business practice changes are a once-in-a-generation opportunity for agents to own their value and gain a competitive edge in the market. Deep dive into the new MLS rules and compliance changes. Register at ABoR.com/Events.
• Buyer’s Agent Education Track: Check out our ongoing buyer’s education at ABoR.com/course-type/buyers-agent-track.
I’ve said it before and I’ll say it again: If you’re a broker, it’s crucial to update your business practices and train your agents before the August 13 deadline. Agents, sales managers and team leads, ensure you are in lockstep with your broker to comply with these new practices. We’ll continue to navigate this together, and the ABoR team and I are here to support you.
by Sonia Guardado | Jul 15, 2024 | Texas Residential Real Estate Council
The Texas REALTORS® Shaping Texas Conference is just around the corner with a full slate of courses, and Texas RRC has an exciting lineup for those heading to Grapevine next month. Join us on August 25 for our luncheon and mastermind, featuring our RRC National President, Tricia Nekota. The next day, we have two CE courses: “Serving Clients with Special Needs” and “Steal These Ideas,” both new to Texas audiences and sure to captivate. I hope to see as many Austin-area agents there as possible! Conferences like this are a fantastic opportunity to meet agents and broaden your referral network. With attendees from across the state and overseas, you will surely walk away with a hefty stack of business cards.
But what do you do with those cards once you get home? Are you leveraging those connections or simply scanning them into your phone and forgetting about them? With so much in-state migration, these agents should be added to your CRM and placed on a follow-up plan so you can remain top of mind for months and years to come. One agent I met at a conference several years ago is a master at remaining top of mind with agents in her database, and thus, referrals make up about 35% of her annual transactions.
Stacie Duffy, with Novella Real Estate in Denver, Colorado, scans business cards into her CRM at the end of each day, noting when and where she met the agent and any Mackay 66 facts she learned while speaking to them. Each month, she calls or texts to see how the agent is doing, asks about the market, and shares information about Denver’s statistics. Every quarter, she sends a small, unbranded item of value with a branded notecard, reminding the agent of who she is and what her market area is. I have received a Wendy’s Frosty gift card, felt furniture pads, a screen cleaner, and a magnifier. All items are thin, lightweight, and easily fit in a standard greeting card envelope. She also tries to send something to surprise and delight each agent in her database each year. Stacie follows everyone on social media and when something stands out to her, she acts upon it. This year, she sent a car organizer, a hat with the agent’s dog, funny socks, and an item someone had complimented in one of her weekly tip videos. She has these delivered from Amazon and Etsy to minimize shipping costs and budgets $10-$15 per person.
In addition to the quarterly notecards, she also sends holiday and personalized birthday cards. Her cards, including the envelopes, are custom-made using Canva Create. She includes her logo on the card’s interior and exterior and signs each one for that personal touch before sealing them in her branded envelope. That brand extension is great because you know Stacie Duffy has sent something special when you see that brown-speckled envelope in the mailbox.
This month, Stacie is our featured presenter for the final installment of the Summer Sizzler Series on August 15 at 2 p.m. This virtual event will begin with networking breakouts to meet agents nationwide in a small setting. Stacie will then walk you through her agent follow-up system, including her items of value and how to create easy mailers that resonate with agents to drive referrals. We’ll end with a discussion on how to apply the techniques to your business immediately and ideas from other attendees. To register for this complimentary event, visit Texas.CRS.com.
by Tanya Chappell | Jul 15, 2024 | Women's Council of REALTORS
As the president of the Women’s Council of Realtors Austin, I am thrilled to share some exciting updates and upcoming events that will greatly benefit our members and the broader real estate community. Our recent “Toes, Tidbits, and Bingo” event was a success. Attendees enjoyed engaging in bingo while also gaining valuable knowledge from slides provided regarding NAR and buyer agent techniques to show their value. Events like these exemplify our focus on providing our members with value to help them grow professionally and as leaders.
2025 Elections
Elections for the state have been completed. Congratulations to the 2025 Texas Board and District Vice Presidents. Our 2025 local council elections are just around the corner, set for July 18. I hope to see all members there. I look forward to the innovative strategies and dynamic leadership these individuals will contribute, helping us grow stronger and more connected.
Upcoming Events
Save the date: August 24. We will host our “Reels for Real Estate” class, where you’ll learn how to create engaging real estate reels in less than five minutes. Don’t miss this opportunity to elevate your marketing game and stay ahead in the competitive real estate market.
September 11, we will bring you an insightful panel discussion on seller and buyer challenges, hosted at the Austin Board of REALTORS main headquarters. This event will feature seasoned experts who will share their experiences and strategies for navigating the complexities of today’s real estate transactions.
The Texas Realtor Conference is fast approaching, and I encourage you to get involved with the Women’s Council of Realtors Austin. This event offers valuable certifications that not only demonstrate your commitment to professional excellence but also provide significant value to your clients. With the upcoming changes and opportunities in the real estate landscape, now is the perfect time to invest in your professional development.
To stay updated on all our additional educational opportunities and virtual classes, be sure to follow us on social media. As a member, you’ll have access to a wealth of resources designed to support your continuous growth and development in the industry. We are excited about the future and look forward to your active participation in these events and initiatives. Together, we will continue to build a strong, vibrant network of real estate professionals dedicated to leadership and growth.
by Kim Dale | Jul 15, 2024 | Five Points Board of REALTORS
It’s evident our profession has had to adapt to unprecedented challenges over the past year. The good news is that we are starting to see the light at the end of the tunnel and can embrace these changes and implement them into practice.
The recent settlement between the National Association of REALTORS® and home seller plaintiffs brings significant changes to MLS policies nationwide while preserving crucial aspects of the existing system. These changes are set to take effect in August.
However, Texas REALTORS® have already begun implementing them with updated and revised forms launched in June. These changes aim to enhance transparency, fairness, and consumer choice in real estate transactions.
Key changes include:
1. Removal of Compensation Offers in MLS Listings: The “offer of compensation” field in MLS listings will be eliminated. Previously, listing brokers were required to enter an amount, even if set at zero. This field will be removed entirely, requiring agents and brokers to negotiate compensation with clients outside of the MLS.
2. Mandatory Written Buyer Agreements: Texas is known for high participation in using Buyer Rep. Agreements, so this change should be easy to implement.
Starting next month, REALTORS® must secure a written agreement with all buyers before conducting any home tours, either in-person or virtual. These agreements must outline the services provided and expected compensation, promoting transparency between agents and clients. This change ensures buyers understand the costs and services upfront.
When discussing these changes with consumers, it’s important to use clear, straightforward language. As REALTORS®, we show our value by reducing the stress of the homebuying and selling process. Moving forward, we must be transparent about our services and costs. Our value lies in providing expert guidance, handling complex transactions, and offering personalized, ethical service. We are dedicated to helping our clients navigate the real estate market with confidence and success.
We’ve proven our resilience time and again, overcoming every challenge. Now is not the time to become fatigued by the changes we have faced and continue to face. I encourage you to lean on your broker, your Association, and your network. Together, we can emerge stronger than ever.
WCREALTORS is here to support you through these changes and ensure your business thrives by providing valuable education and resources.
by Tawanna Verock | Jul 15, 2024 | Editor's Choice
Retirement communities have often been misunderstood, with numerous myths and misconceptions clouding their true value. As real estate agents, it’s essential to have a clear understanding of these communities to better serve clients considering this lifestyle option. This article aims to dispel common myths about retirement communities and provide a factual perspective to aid in guiding potential residents.
Misconception 1: Retirement Communities Are Only for the Very Old
One of the most prevalent misconceptions is that retirement communities cater exclusively to the very old. In reality, these communities welcome a diverse age range, typically starting at 55. Many younger retirees seek out these communities to enjoy an active lifestyle without the burdens of home maintenance. This environment provides opportunities for socialization, fitness activities, and hobbies that attract not just the elderly but also younger, more active retirees. According to Texas REALTORS, 55+ communities have a significant impact on the aging population by offering amenities and social opportunities that support a healthy and active lifestyle.
Misconception 2: Retirement Communities Are Depressing Places
Another common myth is that retirement communities are dull and depressing. This couldn’t be further from the truth. Modern retirement communities are designed to foster a vibrant and active lifestyle. Residents often have access to amenities such as swimming pools, fitness centers, golf courses, and even cultural activities like art classes and music events. These communities prioritize creating a lively atmosphere that promotes health and well-being. Texas Health and Human Services’ “Aging Texas Well” initiative highlights how these communities focus on enhancing the quality of life for older adults through engagement and activities that promote well-being and social interaction.
Misconception 3: Lack of Independence
A major concern for many is the fear of losing independence. Contrary to this belief, retirement communities offer various living arrangements that cater to different levels of independence. From fully independent living units to assisted living and memory care, residents can choose the level of support they need. This flexibility allows individuals to maintain their independence while having access to assistance if required. The National Institute on Aging emphasizes that these options help residents feel secure and supported, knowing that help is available if needed, without compromising their autonomy.
Misconception 4: Expensive and Only for the Wealthy
There’s a widespread belief that retirement communities are prohibitively expensive and only accessible to the wealthy. While it’s true that some luxury communities come with a high price tag, there are many affordable options available. When compared to the combined costs of maintaining a home, paying property taxes, and covering utilities and maintenance, retirement communities can be a cost-effective solution. Additionally, many communities offer various pricing plans and financial assistance programs to make them more accessible. Texas REALTORS provides insight into the diverse pricing structures and financial models that make these communities attainable for a broader range of seniors.
Misconception 5: Limited Social Interaction
Some people think that moving to a retirement community means a loss of social connections. On the contrary, these communities are designed to encourage social interaction and community engagement. From organized events and group outings to common dining areas and clubs, residents have numerous opportunities to build friendships and participate in communal activities. This social engagement is crucial for mental and emotional well-being, especially as people age. Texas Health and Human Services notes the positive impact of social interaction on mental health, emphasizing how retirement communities foster a sense of belonging and reduce the risk of isolation.
Understanding the realities of retirement communities is crucial for real estate agents who guide clients through their housing options. By dispelling these common misconceptions, agents can help clients make informed decisions that enhance their quality of life. Retirement communities offer diverse, vibrant, and supportive environments that cater to a wide range of needs and preferences, making them a viable and attractive option for many retirees. With the right information, real estate agents can play a key role in helping clients find a community that aligns with their lifestyle and needs.
