You know accurate market data drives smart business decisions. But how confident are you that you’re reading it right?
Access to the best data in the industry doesn’t mean much if the numbers on your screen don’t tell you anything. The good news is that Unlock MLS subscribers have exclusive resources built to turn you into a market analyst in your own right.
Start With the Basics: Central Texas Housing Reports
If you’re not already utilizing our monthly Central Texas Housing Reports, now is the time. The latest iteration of the Housing Report features more market data than ever before such as:
Monthly, quarterly and mid-year/year-end reports for Central Texas, Houston and San Antonio;
Local Market and Zip Code Area Reports within the Austin-Round Rock-San Marcos MSA; and
Downloadable Market Report Infographics to share with
your clients.
Once you’re familiar with the numbers, take it a step further by visiting our News Center and reading through our press releases to get the full story and commentary from Unlock MLS’s market research advisor, Vaike O’Grady, and myself. You can also attend a virtual Market Data Lab to dig even deeper.
Learn the Context: Unlock MLS Research Reports
Unlock MLS Research delivers timely intelligence on the trends shaping our housing market — from affordability to lot sizes. Our economic research team goes beyond compiling data. They break down the numbers and translate them into actionable takeaways, and even solutions, for the most pressing homebuyer and seller issues.
Start with our latest report, the “2026 Central Texas Homeowner Affordability Index”, which paints the full, data-backed picture of the financial strain facing Central Texas families and how it’s affecting
our marketplace.
Meet Your New Team Member: UnlockStats Data Assistant
UnlockStats recently launched its latest upgrade, Data Assistant, an AI-powered market analysis tool that creates instant targeted market snapshots. The best part? Data Assistant includes additional insights that walk you through what the numbers mean for your market.
All you have to do is use the dropdown menu to choose your market — by city, county or zip code — and Data Assistant will do the rest. This is a powerful tool meant to save you time while easing you into market analysis with high-level interpretations for both homebuyers and sellers.
Your customized market report is also downloadable, meaning you can quickly dial into your local market and head straight into the field. If you’re unsure about interpreting market data, this is the perfect way to practice presenting as the market expert your clients expect you to be. Try it yourself at UnlockMLS.com/UnlockStats.
Go Deeper: Attend the Central Texas Housing Summit on Sept. 9
If you’re ready to dig deeper into the data behind our Central Texas housing market, don’t miss the Central Texas Housing Summit on Sept. 9.
This year’s summit takes you on a 100-year journey through our local market — where it’s been, where it stands today, and where it’s headed. Central Texas is a dynamic region full of opportunity, but real challenges remain: housing affordability and inventory chief among them. We’ll discuss the progress we’ve made and the path forward, backed by market and economic insights from experts, policymakers, community leaders and REALTORS®.
Join us at ABoR Headquarters to sharpen your data expertise. Save your seat at UnlockMLS.com/HousingSummit. I hope to see you there!
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